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Rapid Southeast Asia Expansion:
Over 200 POS within 6 months of launch
ILY is rapidly expanding in Southeast Asia, with an expanding base over 200 retail locations in just six months since launch. We are on track to reach 1,500 locations by 2025, highlighting our commitment to capturing the immense potential of the kids’ makeup & skincare market. This swift expansion presents a unique opportunity for collaboration, allowing you to stay ahead in a competitive landscape and tap into a thriving industry.


Diversifying Your Product Range
A recent Statista report projects that the Southeast Asian kids’ products market will grow from $28.3 billion in 2020 to $42 billion by 2024, reflecting a compound annual growth rate (CAGR) of 9.3%. This substantial growth highlights parents' increasing willingness to invest in safe and effective products for their kids, creating significant opportunities for partners to meet the demands of this new generation. By incorporating our non-toxic, kid-friendly cosmetics into your portfolio, you can effectively engage parents who prioritize their kids’ skincare and beauty.
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Partnering with us allows you to tap into this rapidly expanding segment and enhances your market presence and to meet the evolving needs of today’s consumers.
Cross-Selling Potential
Incorporating our kids’ skincare and makeup line into your existing product portfolio can strengthen customer retention and increase the average spend per purchase. With our unique "Coordinated Family Collection" approach, parents can seamlessly purchase safe, kid-friendly versions of their own skincare essentials, enriching the family shopping experience with an added emotional connection. This cross-generational strategy not only promotes incremental sales but also provides your brand with a distinct market advantage—allowing you to expand rapidly, elevate customer satisfaction, and reinforce your brand's competitive presence in the evolving personal care market.
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