Strong Brand Value,
Consumer Seek ‘Pleasure Factor’

By operating our experiential stores in the prestigious Shangri-La Hotels, Asia Pacific's leading luxury hotel group along with our partnership with Southeast Asia’s Leading Health and Beauty Retailer, Guardian under the DFI Retail Group - we have established a premium brand image that resonates with the millennials parents and Gen Z consumers. These collaborations align us with a brand synonymous with trustworthy quality and exclusivity, enhancing your market positioning. 

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Our unique in-store experience is designed to attract families with high household disposable income, giving you a competitive advantage in the luxury market. Collaborating with JEONG FAMILY enhances your brand reputation and also appeal to consumers who prioritize family wellness and bonding.

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Launching a new brand and concept amidst the pandemic, we have achieved milestones that reflect our rapid growth and strong market presence in 4 years: 

• We offer a flotilla of complementary brand portfolio that includes JEONG FAMILY, ILY, the Emporium in Shangri-La Hotels, and PLAYLAB to fulfil the varying needs of family wellness community. 

• Launched own IP brand ILY BY JEONG FAMILY in 2023 with 107 SKUs grown from offering 37 SKUs as Korean beauty brand distributor.

• We have received over 2,000 five-star online reviews from millennial parents showcasing our commitment to quality and customer satisfaction, far exceeding industry averages.