Aligned with Trends; Widest Range in Asia with 107+ SKUs & Continuously Expanding
Through strategic partnerships with world leading manufacturers, we have evolved from distributing 37 SKUs as a Korean brand distributor to launching our own IP brand, ILY by JEONG FAMILY, in 2023. JEONG FAMILY stands as Asia’s only brand offering an extensive range of non-toxic kids’ makeup and skincare, with the largest SKU variety in this category. Our
collection now includes 107 SKUs, featuring a wide selection of safe, non-toxic products, such as kids’ skincare, water-based nail care, haircare, sun care, and baby perfume. To keep our offerings fresh and relevant, our strategy involves launching three to four seasonal products each year, along with limited editions that align with evolving market trends.
Undoubtedly, in a highly competitive environment, consumers exhibit a strong willingness to choose from a diverse range of products. Our extensive product line is designed to meet this growing demand, ensuring that you are well-equipped to satisfy the latest market preferences. Furthermore, we have the capability to develop specialized products tailored to the unique demands of individual country markets. This commitment to continuous innovation not only meets the rapidly evolving consumer needs in Southeast Asia but also equips you with competitive advantages in your respective markets.