Digitalized Marketing and Training Support for Retailers

We go beyond delivering premium products by empowering our retail partners with a digitalized marketing and training ecosystem designed to drive rapid brand growth. Through our comprehensive one-stop Digital Resource Platform, partners can seamlessly access the latest marketing materials, product data, and custom training modules. This integrated resource simplifies brand promotion, enabling both emerging retailers to get started swiftly and traditional established retail chains to seamlessly integrate into the digital marketing landscape—ultimately boosting sales and enhancing customer satisfaction. 

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• Ongoing Training and Market Feedback  
  To ensure retail teams possess up-to-date product knowledge and sales proficiency, we provide regular training, equipping frontline staff with the latest brand insights and sales strategies. Additionally, by collecting and analyzing market feedback, we help partners refine inventory management and marketing tactics to maintain a competitive edge. 
   

• Customized Digital Marketing Strategies  
  We leverage leading social media platforms to deliver custom digital marketing campaigns, with a focus on showcasing our products' unique appeal and features, choosing platforms that align with local market preferences (i.e Facebook and Instagram in Southeast Asia, TikTok LIVE Commerce for broader visibility, WeChat, XiaoHongShu, or Douyin for targeted outreach in Chinese-speaking regions). Through engaging short videos, user-generated content (UGC), and interactive events, we create emotional connections with consumers, elevating brand awareness and appeal. ​​

Partnering with ILY offers exceptional product support and a substantial boost in profitability, brand visibility, consumer trust, paving the way for leadership in the kids’ makeup and skincare market.